About Us | W.D. Colledge

Our Legacy is Integrity
in Hospitality

W.D. Colledge Co. Ltd. was founded in 1953 by its namesake, William Colledge, and has since become a national representative for leading manufacturers in the foodservice industry. We now have offices across the country - in Vancouver, Edmonton, Winnipeg, Montreal, and Halifax-in addition to our headquarters in Toronto, where our test kitchen, showroom, and warehouse are located.

With their extensive knowledge base and expertise in commercial foodservice, our team has gained the confidence of dealers, consultants, restaurant chain operators, and institutional end-users in the healthcare, long-term care, correctional, and military sectors.

Our products include everything from heavy-duty commercial kitchen appliances to small kitchen tools, tableware, and even chef apparel-everything you need to outfit your commercial kitchen and the people in it.

Committed to excellence and efficiency, W.D. Colledge Co. Ltd. is a proud member of the Manufacturers’ Agents Association for the Foodservice Industry (MAFSI) and maintains their MTC-401 for company technology. Our top management has completed the Certified Professional Manufacturer’s Representative (CPMR) training, and many of our sales representatives are Smart Serve certified.

The manufacturers proudly represented by W.D. Colledge all build premier foodservice supplies and equipment. They are the brands you know you can trust, and W.D. Colledge is their trusted representative. Our experienced sales team stretches from coast to coast, so other businesses with locations nationwide can deal with a single company and always get personal service.

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Our Team

What makes W.D. Colledge so unique? It starts with our people. Meet the personalities of WDC.

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Factories

We only represent equipment and product lines that we trust will make an impact in your commercial kitchen.

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events

Join us for a session of Colledge U where we discuss the biggest trends surrounding commercial foodservice equipment.

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THE BEST PEOPLE, WORKING AS A TEAM: Every member of the team at WDC has years of experience, strong relationships, and unique industry-related skills. We strive to help our channel partners, all commercial foodservice operators, and one another by working together to help everyone succeed.
COMMITTED TO KNOWLEDGE: Education, for both ourselves and our customers, is extremely important to WDC. We spend our days learning and teaching. Let us know when we can host an in-person product knowledge seminar, a virtual discussion, or a hands-on visit to our test kitchen!
CUSTOMER-ORIENTED: The needs of our channel partners and foodservice operators are a primary focus of the team at WDC. We want to be hospitable! Our goal is for you to have a great experience with us so we can work together again and again.

REPRESENTING ONLY PREMIER BRANDS: We are proud of the fact that each of the companies we represent is the manufacturer of the highest quality of products in their category of foodservice equipment.
UTILIZING EFFICIENT BUSINESS PRACTICES: WDC utilizes the Traction EOS business operating system. We have invested in a number of industry-specific software programs to provide data and communication to our team and our customers in the most efficient way. Our goal is to constantly improve.